About The Author

Piyush Pandey

Executive Chairman & Creative Director,
Ogilvy South Asia

Famed as the most influential man in Indian Advertising by The Economic Times for nine consecutive years, Piyush Pandey is indeed a living legend.

The only Indian to have won three Grand Prizes at the London International Advertising Awards, it’s under Piyush’s tutelage that Ogilvy India has won forty Lions at Cannes.

Even today, after notching up the most coveted awards over the years, the man is just as passionately curious about advertising as he was on day one of his voyage.

But little does the world know that before entering the topsy-turvy world of advertising, Piyush was a professional cricketer and a tea-taster.

It was in the 80s when he finally decided to put away his tea cups and hang his center pad to join Ogilvy, Mumbai.

As they say “Dreams come true, only when one truly works towards making them come true”, Piyush was appointed as the National Creative Director of Ogilvy in 1994, and was inducted to its worldwide board in 2006.

Looking back, Piyush proudly attributes his glorious success to his colleagues across disciplines and the people of India.

It’s their zest for life, their anecdotes and ever evolving diversities that has propelled him to constantly push the boundaries of Indian advertising.

The book Pandeymonium is the man’s account of numerous experiments and enriching experiences of advertising that’ll continue to inspire the Mad-Ad world possibly forever.

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    FEB 05
    Age 24

    Finding his true calling

    Before he found his true calling, Piyush was a professional cricketer and tea-taster for a company called Goodricke Group Ltd. However, his heart yearned for advertising and he quit his job to join Ogilvy & Mather, Mumbai.
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    AUGUST 02
    Age 27

    The journey begins

    After being interviewed by Ranjan Kapur, Piyush was appointed as an Account Executive at was then known as Ogilvy Benson & Mather, Mumbai.

    Soon, he made his first ever ad - The Sunlight Soap, as an Account Supervisor.

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    Age32

    The plaudits pour in

    Tasked with the job of handling prominent brands like Luna Moped & Pidilite as a creative, Piyush displayed his golden touch by creating the memorable campaign 'Chal Meri Luna' in 1987.

    'Chal Meri Luna'

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    Age 34

    An anthem that moved a nation

    Put in charge of penning the lyrics for the national integration film 'Mile Sur Mera Tumhara', the anthem Piyush created moved a nation and instilled a sense of pride in its citizens.

    Mile Sur Mera Tumhara

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    Age 35

    The first of many awards

    The now iconic 'Dam Laga Ke Haisha' campaign for Fevicol won Piyush an Abby and an A&M magazine award.

    More success was to follow with Piyush's 'Mera wala' campaign for Asian Paints.

    Dum Laga Ke Haisha

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    Age 36

    Marching towards his vision

    After 2 years as the Copy Chief, Piyush was promoted to the role of Associate Creative Director with a creative team he led from the front.
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    Age 37

    A campaign he created, created a better world

    'Each One Teach One' – a historic campaign for spreading the National Literacy Mission that took the country by storm was Piyush's brainchild.

    He also authored "Purab se surya uga", a campaign aimed at spreading the effectiveness of 'Each one teach one', for which Piyush was awarded the David Ogilvy Award for Best International Public Service Advertising by Ogilvy & Mather Worldwide.

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    Age 39

    Showed India the real taste of life

    Piyush was appointed as the new Creative Director, O&M, Mumbai. Progress only made his imagination soar higher.

    He then created the unforgettable, 'The real taste of life' campaign for Cadbury Dairy Milk which saw Shimona Rashi run on to the cricket field and perform a celebratory jig.

    Cadbury 'Kuch Khaas Hai'

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    Age 40

    A new leader

    Piyush was appointed as the National Creative Director, O&M India.

    The man who followed his heart to be an ad man had indeed come a long way.

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    Age 41

    The man with the Midas touch

    Thereafter, almost every campaign that Piyush developed, left an indelible impact on India and its people.
    • Launched CDM in 94 and also Perk

    • Launched the memorable 'Teeth Chattering' TVC for Kelvinator

    • Launched the memorably scary 'Kill the devil' campaign for Onida

    'Kill the devil'

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    Age 42

    More great ideas, more awards

    In the late 90s, Piyush masterminded the ‘Pulse Polio’ campaign featuring Mr. Amitabh Bachchan. The campaign resulted in unprecedented success, and was extended in 2003.
    • 'Perk Hunger Strike' won O&M Mumbai its First Cannes

    • The impeccable ‘Fevicol Egg’ ad won Gold at the Adfest

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    Age 47

    The best of the 20th Century

    • Piyush’s work on Cadbury was awarded the ‘CAMPAIGN OF THE CENTURY’ title at the Creative Abbys
    • Ad Club Mumbai voted Piyush’s commercial for the adhesive brand Fevikwik as The Commercial of the century

    Cadbury Flag

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    Age 49

    A double gold at Cannes

    • Won O&M a double Gold in Outdoor & Print at Cannes for Malboro's public service commercial – 'Second hand smoke kills' (Marlboro - Horse)
    • Was the first Indian to be named as the 'Creative Person of the Year' in Asia-Pacific
    • Was on the jury of the Cannes Ad Festival
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    Age 51

    The first Asian to be President at Cannes

    Piyush was the first Asian in 52 years to be President of the Cannes Jury of the Cannes Advertising Awards, France.
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    Age 53

    In 2006 he was inducted into Ogilvy’s worldwide board

    More recently, Piyush has been appointed as Vice-Chairman, Asia-Pacific.
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    Age 57

    Achieving greatness

    Piyush was awarded the Lifetime Achievement Award, 2010 by the Advertising Agencies Association of India (AAAI).
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    Age 58

    A lifetime of achievements

    On May 2012, Piyush was presented with the Clio Lifetime Achievement Award by Shelly Lazarus, in New York. The first Indian and first Asian to receive this honour.